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She Turned $500 into $100M - Courtney Adeleye #409

Courtney Adeleye sold her company.

Courtney Adeleye, the founder and CEO of Obly and the creator of The Main Choice, recently sold her company after six years of building it. The Main Choice, a haircare brand, achieved significant success, generating over $100 million in sales during that time. While the exact amount she sold the company for has not been disclosed, rumors suggest it could be around $100 million.

In an interview on the Social Proof Podcast, Courtney discussed her journey and described herself as a hustler. She emphasized that being a hustler means not being afraid of hard work and being willing to do what others say can't be done. She has a strong work ethic and is determined to make things happen, regardless of the obstacles she faces.

When asked about selling her company, Courtney confirmed that she did sell it in 2019. She started The Main Choice in 2013 and spent six years building it before deciding to sell. The company's impressive revenue of over $100 million played a significant role in attracting potential buyers. However, Courtney did not disclose the exact amount she received from the sale, stating that she wants to be strategic about sharing such information.

Courtney's decision not to reveal the sale price aligns with a common sentiment in her hometown of Detroit, where people believe that when you make a significant amount of money, it's best to keep it private. She acknowledged that sharing the sale price could inspire others, but she also emphasized the importance of being strategic and cautious when dealing with large sums of money.

Courtney's success and the sale of her company serve as a source of hope and inspiration for aspiring entrepreneurs. Her achievement demonstrates that with hard work, determination, and a strategic approach, it is possible to build a successful business and achieve significant financial milestones.

While Courtney did not initially start her company with the intention of selling it, she learned and grew as an entrepreneur, realizing the potential for a successful exit strategy. As she gained more experience and knowledge in business, she educated herself on what it takes to reach the next level and even potentially achieve a billion-dollar valuation. This self-education was crucial, as she recognized that no one would teach her these lessons in a traditional educational setting.

Courtney's story highlights the importance of continuous learning and adaptability in the business world. She initially dismissed the idea of selling her company but eventually recognized the potential benefits and opportunities it presented. Her journey serves as a reminder that as entrepreneurs evolve and mature, their perspectives and goals may change, leading them to consider options they hadn't previously considered.

In conclusion, Courtney Adelaide's sale of her company, The Main Choice, after six years of building it showcases her entrepreneurial success and determination. With over $100 million in sales during that time, Courtney's strategic approach and strong work ethic played a significant role in attracting potential buyers.

While the exact sale price remains undisclosed, Courtney's story serves as an inspiration to aspiring entrepreneurs, demonstrating that with hard work, self-education, and adaptability, significant milestones can be achieved in the business world.

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