Sometimes the return on investment is simply knowing your family will always have somewhere to go. 🏡

Everybody’s looking at the house. Meanwhile, somebody’s making money off the empty lot. 👀

Everybody wants to do multiple things, but there’s a part of the journey we keep skipping. Before you try to do everything, master something. Full conversation on Social Proof Podcast.

What does it really take to grow as an entrepreneur without spreading yourself too thin? In this episode of the Social Proof Podcast, David Shands and Donni Wiggins break down the dangers of trying to build multiple businesses before mastering one. They share what it actually looks like behind the scenes to manage multiple brands, build strong communities, develop new ideas, and still stay focused on the work that created success in the first place. David and Donni also discuss the evolution of their brands, building The Selection Process, lessons from Invest Fest, and why entrepreneurship should change you internally instead of only being about money and transactions. If you’re constantly jumping from idea to idea, trying to build multiple income streams, or wondering when it’s time to expand into something new, this conversation is for you. Subscribe to the Social Proof Podcast for more conversations about entrepreneurship, business, mindset, money, and building something that lasts. Join the Social Proof Circle: TheSocialProofCircle.com

Most people assume building from the ground up is the risky part. Donni broke down why renovating an existing property can come with problems you never saw coming. Sometimes starting from scratch gives you more control than fixing what somebody else already built.

Everybody talks about buying houses. But what about the dirt underneath them? 👀

People see a packed event and assume the host is making a fortune. The reality is very different. David breaks down why live events can be one of the hardest ways to make money once you factor in the venue, staff, production, marketing, logistics, and everything happening behind the scenes. For many entrepreneurs, the real purpose isn’t maximizing ticket sales. It’s creating an experience, serving the people in the room, and building something bigger than the event itself.

Check out Charles website https://letsbuildbirmingham.com What if one of the biggest wealth building opportunities isn't buying another house, but owning the land? In this episode of the Social Proof Podcast, David sits down with Charles to break down land ownership, real estate investing, development, and building long term wealth. Charles explains how everyday people can start buying land, why he believes ownership creates freedom, and how vacant land can generate income in ways most people never consider, including turning land near highways and distribution centers into paid truck parking. They also discuss renting versus owning, paying off your home, building from the ground up, and creating assets that can be passed down for generations. If you're serious about real estate, entrepreneurship, financial freedom, and generational wealth, this episode is for you. Subscribe to the Social Proof Podcast for more conversations about business, money, real estate, and entrepreneurship. Join the Social Proof community: TheSocialProofCircle.com

The people rooting for you are gonna root for you regardless. It’s the people smiling in your face while secretly resenting you that you might want to know about. Which one would you rather know?

It’s not about knowing who’s hating so you can confront them. It’s knowing who NOT to trust with something important. That’s a completely different conversation.

You don’t have to trust everybody in the room to recognize there’s value in being there. 25,000 people trying to learn, build and connect, and you’re focused on who might be a scammer? Sometimes you gotta take what’s valuable and leave the rest.

Are conferences really a waste of money, or are people just going into the room with the wrong focus? Dave and Donni break down why getting value from an event starts before you ever walk through the door. Know who you need to hear from, what you need to learn, and what problem you’re trying to solve. You don’t need every speaker to change your life. Sometimes one idea can pay for the entire ticket.

@ceomattyj been telling us this whole episode that relationships create access… then Dave remembered he actually watched him do it 😂 No ticket. No name dropping. Just patience, relationships and being in the right rooms long enough for the right person to walk by.

We’ve all heard the saying… “All publicity is good publicity.” I’m not so sure that’s true anymore.

Never really heard romance explained like this. @ceomattyj says there should be certain things reserved ONLY for your partner. What y’all think?

Is paying thousands of dollars for a course, conference, or business event actually worth it? In this episode of the Social Proof Podcast, David Shands and Donni Wiggins break down the conversation surrounding Invest Fest, business conferences, coaching programs, networking, and why some entrepreneurs walk away feeling transformed while others feel like they wasted their money. Donni shares how she once invested $5,000 into a course and used what she learned from that experience to help create a business that went on to generate millions. David and Donni also discuss why execution matters more than simply buying information, how to approach conferences strategically, the power of getting into the right rooms, dealing with criticism and negative publicity, protecting your reputation, and why entrepreneurs have to stop allowing social media opinions to make decisions for them. Sometimes the opportunity isn't the problem. It's what you do with the opportunity once you have it. Join David and Donni inside the Social Proof Circle and surround yourself with entrepreneurs who are serious about growing, executing, and taking their businesses to the next level. TheSocialProofCircle.com Subscribe to the Social Proof Podcast for more conversations about entrepreneurship, business, money, marketing, personal development, and building a life on your own terms.

Money came naturally. Romance… not so much. @ceomattyj kept it real on this one.

Most people hear a compliment and say, “Appreciate it.” What if that moment was the beginning of a conversation instead of the end of one? Shoutout to @ceomattyj for dropping a different way to think about opportunities.